1044869 - Multivariate Analysis Techniques |
The course enables to master techniques for analyzing quantitative and qualitative data. For each technique, the course will enable to know the principles and prerequisites for its application, the underlying statistical theory and the methods of use. It will enable to evaluate the appropriateness, to correctly perform and to interpret the results of each of the techniques of data analysis.The vocational laboratory, with compulsory attendance, involves the proper use of software as an integral part of the skills to be acquired, with reference to external professionals involved in either public or private institutions.
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First semester |
9 |
M-PSI/03 |
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1026957 - DYNAMIC PSYCHOLOGY |
Introducing the theoretical principles of dynamic psychology and its implications for communication and marketing areas. Students will acquire knowledge of the main theories and approaches of dynamic psychology with a particular focus on: 1) the historical framework of the different models; 2) the main perspectives for the study of personality; 3) Psychodynamic factors that can influence behaviors of interest for marketing and communication research. The course will enable students to improve their understanding of psychodynamic determinants of individual behaviors and interpersonal relationships. Moreover, they will also develop specific competencies for the analysis of conscious and unconscious motivations underlying consumer behaviors.
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First semester |
6 |
M-PSI/07 |
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1052022 - Economic and consumer psychology |
The course aims to provide a critical and up to date knowledge of the main developments in contemporary economic psychology. In particular, we will examine the various psychological processes (cognitive, affective, motivational, and social influence) that are involved in economic decisions and consumption. The vocational laboratory, with compulsory attendance, involves in carrying out different types of consumer research (e.g., Consumer segmentation, packaging evaluation, advertising evaluation, brand image, new product tests), collaborating with professionals of public and private institutions.
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Second semester |
12 |
M-PSI/05 |
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1052020 - Psychology of Persuasion and influence interpersonal |
Students are required to know principal theories of persuasion and social power and to contextualize them in the broader domain of social psychology. Students should be capable to read and understand results of empiric research. Furthermore, students attending the lessons are supposed to acquire a specific knowledge about planning and designing of public communication campaigns and about compliance gaining technique
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Second semester |
12 |
M-PSI/05 |
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1044872 - Neuro-economics and neuro-marketing |
The course provides basic knowledge to allow the understanding of the state of the art and the possible future development of neuroscience application in the marketing field.
The course consists of a series of lectures concerning the following topics: 1) Fundamentals on brain structures: main structures and their related functions; 2) Brain Imaging methodologies to understand brain activity in vivo; 3)The use of game theory to investigate basic brain activities; 4) The use of brain imaging device to investigate the efficacy of advertising; 5) The use of EEG: examples from real applications in advertising studies concerning memory, attention, and emotions; 6) Neuropolitics: The use of fMRI and EEG to investigate political choices
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Second semester |
6 |
BIO/09 |
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AAF1690 - Other Professionalizing Activities |
The three credits of AFP, for a total of 75 hours of student’s activity, are recognized for one or more activities, such as:
1) Pilot or follow-up research activities related to those undertaken for the thesis;
2) Stage, workshops, training activities carried out within the framework of public and private organizations engaged in activities relevant to the Course of Study;
3) Participation in seminars or conferences related to the themes of the Course of Study.
Credits are certified by the Course of Study Board.
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Second semester |
3 |
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Gruppo OPZIONALE "Psicologia della comunicazione e del marketing" |
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M-PSI/05 |
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Nuovo gruppo OPZIONALE Affini |
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