Management of gastronomic sciences for wellbeing

Food Design: elements of Food Design. Design in agri-food aerea. History of Food Design. Food Innovation based on design. Food marketing and communication: semiotic and symbolic aspects of food. Food behaviors of consumers. Art and food. Communication and marketing of food products. The project of food-project work: Food as "plastic idea": formal, sensory and perceptive aspects. How to design a novel healtthy food: technological, functional and nutritional aspects. Design examples. Legislative aspects of Healthy Food Design. The culinary experience: food and wine as a cultural heritage of Italian regions. Territoriality of taste. Design of reception and narration of food and territories. Principles of circular economy Food Packaging

"Basic knowledge of the nutritional value of foods, the meanings of food in the current food context, and concepts related to environmental sustainability."

Cos’è il food design. Dario Mangano. Carocci editore, 2014 Food design in Italia. Progetto e comunicazione del prodotto alimentare Alberto Bassi. Mondadori Electa, 2015. Food Design. La trasversalità del pensiero progettuale nella cultura alimentare Andrea Lupacchini. List Editore, 2014. The Packaging Design book.- Taschen , 2022

in accordance with University regulations

The exam consists of the development of a Food Design project, including the creation of a communication plan. During the presentation, the knowledge acquired during the course will be assessed. This exam format allows for the verification of the student's acquisition of the knowledge and skills outlined in the course objectives."

"The lessons will be conducted in person, using PowerPoint presentations and video materials, and will include practical sessions and hands-on activities."