Catalogo dei Corsi di studio

SOCIOLOGY OF MADE IN ITALY

ROBERTA IANNONE

The course deals about modernity and the contemporary society, that is network society, the socio-cultural perspective of crisis, and inequality and differences in global processes. Particular attention will be given to the topics of gender, age and ethnicity.

The second part deals with the Sociology of Economic and Labour Processes, about economic lives and how culture shapes economy. Special emphasis will be given to the evolution of the Italian system, its historical progression and its cultural and economic aspects. Issues concerning social identity will be covered extensively. The evolution of Italian identity is examined as a generative of the conditions and premises of fashion and Made in Italy.

FASHION MERCHANDISING

FABIO CORSINI

Fashion merchandising is the process of getting fashion from the designer to the consumer and it involves a wide range of skills, from  knowledge of textiles and attitude for style, to business and market techniques.

Students can learn how to manufacture, buy, promote, and sell fashion items to attract targeted consumers.

FASHION BRANDS' DIGITAL COMMUNICATION

ROMANA ANDO’

Internet technology has greatly changed in form over the last few years and brands need to consider developing a successful strategy to navigate the new digital environment. Digital technologies and communications address the future of the fashion industry in multiple areas including consumption, branding, retail, product and lifestyles. For marketers and advertisers, the goal is to understand the cultural essence that drives consumer behaviour today and satisfies his/her new needs. New consumers are connected, interactive and they live in an increasingly integrated networked media space. 

The course identifies the complex dynamics and rapid pace of the changing consumer and it addresses the most relevant digital innovations for fashion brands.

LUXURY AND HIGH FASHION BRAND COMMUNICATION

FABIANA GIACOMOTTI

Luxury fashion brands need to continue building brand awareness and their reputation online.  The internet is forcing brands to review their marketing strategies and the relationships between companies and consumers. 

The course discusses strategic brand management in the luxury market by using a case-study approach.

SOCIAL AND BEHAVIOURAL  NETWORKS

GIULIA ROSSI

Data analysis, applied to social network, human online behaviour and communication, is at the heart of today's online services, and it has induced very significant changes in the marketing, advertising and online industries.

FASHION THROUGH HISTORY

ANDREA CARTENY

The course presents a documentary-methodological introduction of historical and social studies, then an articulation of European civilizations from the Enlighentment to the Risorgimento until XX century, with particular attention to the décalage realized during the Modern Age in the Eastern regions of Europe face to Western ones. It’s underlined the perspective on the modern factors that characterize Europe and Western regions of Asia, from the late Nineteenth and Early Twentieth century, emphasizing the processes of societies modernization (urbanization, centralization, cultural and linguistic standardization, empowerment of women etc.). With a special attention to the social structures, are studied the characteristics of multinational Empires and nation-States before and after the Great War, the "modernism" in art and culture until the belle époque in the society and in the fashion of the Early Twentieth century.

XIX AND XX CENTURY ART HISTORY

CLAUDIO ZAMBIANCHI

What Is XX Century Sculpture?

This is an advanced-level course, especially meant for the graduate students and explores some of the main issues and figures in XX century 3D art starting from the end of the XIX century through the 1970s, from Rodin to Brancusi, from cubist and futurist sculpture to cynetic sculpture to surrealism to the years following the end of the Second World War (particular attention will be devoted to Giacometti and David Smith), to Minimalism and Land Art.

THE SCIENCE DRAWING

SCIENCE 1

EMANUELA CHIAVONI

The course objective is to provide students with the first basic tools to tackle Fashion and Costume Design. Teachers will illustrate the elements needed to represent and communicate typical cultural scenarios and design ideas as well as teach students about traditional and innovative graphic techniques.

Students must learn not only the geometric code required to consciously represent existing and imaginary forms, but also study in-depth the geometric, proportional and perceptive tools that will allow them to manipulate those forms. Students will acquire the manual skills needed to become proficient in the use of the more simple and direct graphic techniques thanks to multiple exercises in free-hand drawing and line drawing, with a particular focus on chromatic aspects. Students will also be taught the basic notions of the Fundamentals of the Geometry of Representation.

The most important document is the course notebook, i.e., a bound, A4 album (29.7x21) with sheets of white paper, or something similar. Students should use this notebook to develop the ex tempore (such as exercises in the classroom or outdoors), take notes during lessons and illustrate them with the drawings and models suggested by the teacher either on a blackboard or computer.

CLOTHES ON FILM

SILVIA VACIRCA

Costume design is not merely ‘dressing’ an actor for his/her role. Costume design is relevant in terms of a film’s success and it helps the audience understand the characters, recognize scenarios and engage in the storytelling. The course examines different genres of films,  and analyses costumes and/or outfits in movies by adopting a case-study approach.

PSYCHOLOGY AND FASHION

1. Applied Perception
2. Cognitive and affective behaviour

MARIA LUISA MARTELLI

PIERLUIGI ZOCCOLOTTI

How do we construct a description of physical reality based on sensory information?  We survey basic facts, theories, and methods of studying perception. The course mainly focuses on the constructive process of perceiving. The objects recognition models will be discussed with particular reference to fashion design. How do we perceive textures? How does colour affect an object appeal? These are examples of questions that will be answered in class.

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Representative topics include the psychophysical chain from the light to the experienced world, basic research methods, visual integration, face objects and textures recognition, colour perception.

The program spans emotions and perception, examining mental processes imposing the characteristics of the experienced object/event. The objects recognition models will be discussed with particular reference to fashion design. How do we perceive texture? How colours affect our emotive state? These are examples of questions that will be answered in class.

Several topics will be explored: the constructive process of perceiving, emotional learning and memory, emotion’s influence on attention and perception.

CREATIVE DESIGN THINKING

STEFANO CATUCCI

To be defined

THE SCIENCE DRAWING

SCIENCE 2

FRANCESCA PORFIRI

Cfr. Supra

CLOTHES ON FILM 2

SILVIA VACIRCA

Cfr. Supra

WORKSHOP 1: FASHION INDUSTRY IN ROME

ROMANO BENINI

This course aims at discovering the major luxury fashion houses and jewellery chains based in the city of Rome. They include  Valentino, Bulgari, Fendi, Gattinoni and others. Rome is a meeting place for sartorial tradition, research and cutting-edge trends against an urban backdrop that merges art, fashion and culture.

The course provides students with knowledge of “made in Italy” and the fashion industry in Rome, by using a case study approach and by visiting fashion houses and shops in the city.