VALERIO MANCINI

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WELCOME MESSAGE BY PROF. VALERIO MANCINI

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Dear Students,

the Enterprise Communication Management course (12 credits | 96 hours) is divided into 2 modules but the final grade is unique:

ECM 1 > CORPORATE COMMUNICATION & TRADITIONAL MEDIA - Prof.Valerio Mancini (6 credits)

ECM 2 > DIGITAL COMMUNICATION - Prof. Glauco Galati (6 credits)

 

 

TIMETABLE:

1049390 ENTERPRISE COMMUNICATION MANAGEMENT MANCINI VALERIO	Edificio: RM019 Aula 6B	mercoledì dalle 12:00 alle 14:00
1049390 ENTERPRISE COMMUNICATION MANAGEMENT MANCINI VALERIO	Edificio: RM019 Aula 6C	giovedì dalle 10:00 alle 12:00

 

For further guidelines about the Enterprise Communication Management course visit the e-learning platform.

 

Kind regards,

Prof. Valerio Mancini

 

 

Further details about the course:

Appointments with the Professor will be organised online and on demand (through video calls via Google Meet). Please send a request via email (valerio.mancini@uniroma1.it); you will get an answer by 2 days.

Exams will take place in accordance with Sapienza University guidelines. Please refer to the news and official instructions published on the Sapienza website for further info. 

As for attending students, guidelines will be communicated in class or via the e-learning platform.

Official exams dates are published on INFOSTUD.  Please check there for further notices.

 

CONTACTS:

valerio.mancini@uniroma1.it

linkedin: 

www.linkedin.com/in/valerio-mancini-b855a713

 

SYLLABUS:

 

COURSE FORMATIVE OBJECTIVES: 

The objective is that the student learns to operate communication & marketing strategies with a specific focus on corporate communications manager responsibilities and daily work 

 

INTENDED LEARNING OUTCOMES – ILO’S: 

Studying the differences between “Corporate”, “Corporation” and “Company” definitions 

Improving knowledge in Corporate communications manager and consultant responsibilities and daily work 

Analyzing the management of both internal and external communications 

Studying the crisis communication strategies 

Analyzing Nation and city branding techniques 

Studying the importance of reputation and the differences between Public image & identity 

Knowing the main issues of Marketing strategies; public relations; developing company; social media content & outlook; 

 

COURSE CONTENTS: 

•  The main principles of corporate communication management; 

•  Corporate Social Responsibility/ESG 

•  Business intelligence 

•  Public relations and external communications 

•  Event management and crisis communication 

•  Advocacy, lobbying and leadership 

•  Brand reputation and media relations 

•  The Communication department and marketing strategies 

•  Corporate marketing & communication concepts 

•  The communication plan/Message and campaign development 

•  Nation & city branding (case studies) 

•  New trend analysis on social media 

- Visitinge lectures on "Sport Branding", "Storytelling", "Cultutal diplomacy" (the case of Catalonia Delegation; Switzerland), "International business", "Journalism and communication", "Advocacy (NGOs)", "AI in Marketing"

 

Case studies: 

Italian branding campaigns; Other communication campaigns in touristic sector; examples of Press releases; digital around the world; corporates crisis communication cases 

 

REFERENCE READING MATERIAL: 

CORNELISSEN, J. (2017), Corporate Communication, 5tr or 6th Edition, SAGE 

 

MAE KIM, C. (2016), Social Media Campaigns: Strategies for Public Relations and Marketing 

DEVEREAUX FERGUSON, S. (1999), Communication Planning: An Integrated Approach 

CHOMSKY, N. (1988), Manufacturing Consent: The Political Economy of the Mass Media 

JUSKA M. J., (2017), Integrated Marketing Communication: Advertising and Promotion in a Digital World 

PREZIOSO G., (2023), Arte, moda, geopolitica 

 

Ulteriori articoli, post e libri saranno segnalati e suggeriti durante le lezioni. 

TEACHING METHOD - traditional frontal lecture 

- individual exercises 

- team works 

- role-playing or other kinds of simulation 

- learning by doing 

- cases studies 

- presentations