Educational objectives Objectives:
• Introduce students to the most modern theories of behavioral economics in a straightforward and accessible manner, starting from empirical evidence (experimental data).
• Bridge the gap between the predictions of traditional economic theories and the actual behavior of economic agents in real life, by comparing how economists expect agents to behave (economic theory) with how they actually behave (experimental data).
• Teach students how to design and implement experiments both in the laboratory and in the field.
• Demonstrate the usefulness of experiments in providing an interdisciplinary approach to the analysis of economic choices (behavioral economics).
• Identify systematic deviations in choices during experiments from the predictions of traditional theories.
• Develop the ability to extend a traditional economic model by integrating psychological aspects (heuristics, biases, perceptions, emotions) and/or sociological aspects (beliefs, social preferences, norms, contexts) that help align the model more closely with the real-life situations it aims to interpret.
• Integrate economics with psychology and sociology (interdisciplinary approach) to build a more effective toolkit for interpreting economic phenomena.
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Educational objectives ● The course provides the fundamental tools to understand the trans-scalarity of socio-economic - environmental processes and the territorial dynamics that support development and economic activities. Understanding territorial action develops the ability to critically reflect on economic, social, and environmental phenomena with respect to the spatial dimension.
● The course delves into the various topics of territorial innovation models
Expected learning outcomes:
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Educational objectives The course aims to provide students with an in-depth understanding of fundamental marketing principles and their applications in contemporary markets. Starting from a competitive and strategic analysis of firms and markets, the course will cover the main tools for designing and managing value propositions. Particular attention will be given to the challenges posed by digitalization and sustainability. Students will acquire both analytical and operational tools to understand consumer behavior, develop effective marketing strategies, and apply communication and branding techniques in various business contexts.
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Educational objectives The course aims to provide students with in-depth specialised knowledge relating to the fundamental aspects of the competitive ability of the modern enterprise, which uses technology as the primary basis for its growth.
In the first part of the course, the role of technological innovation in the production economy is highlighted, as well as the role of new technologies that can be applied to improve production.
In an economic system such as the current one, characterised by a strong competitive tension, and the changes taking place in the markets require companies to continuously and constantly update their production technologies, through an innovation activity that necessarily also covers the organisational and management aspects of production itself.
Particular attention is given to models of technological evolution and the implications of a managerial nature. The themes of product and process innovations are then examined, as well as the ways in which the issue of innovation is addressed in companies, in terms of business models and strategic choices.
The course aims to provide students with the basic knowledge necessary to analyse and clarify the causes that determine changes in production techniques and the effects that these changes generate on the industrial system.
With the knowledge acquired, the student will have an analytical and conceptual tool that will enable him/her to evaluate the technological innovations that assume greater relevance in the production of strategic goods and services in order to achieve business competitive advantages and carry out the analysis of the production system in which it operates.
The course aims to enable students to develop autonomous reflections on the topics covered and to evaluate, in an autonomous manner, the intrinsic qualities of the various technologies on the market, their positive and/or negative aspects in order to implement a choice appropriate to the company's needs.
Thanks to the acquired knowledge, the student will be able to communicate and interact with other individuals when dealing with problems.
Consistent with the topics covered in the course, the student acquires learning skills, both in terms of theoretical concept and of knowing how to do and act, and an analytical technical-managerial capacity.
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Educational objectives The course aims to provide students with a fundamental understanding of how the banking system operates, analyzing its operational characteristics, instruments, and main management strategies within the regulatory framework. Special attention will be given to the interaction between banks and their clients (households and businesses), as well as to the competitive dynamics among financial institutions. The course will highlight how these relationships influence banking strategies and managerial decisions.
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