Business plan

Course objectives

The course aims to provide students with the managerial tools needed to construct, analysis and evaluation of the Business Plan. Therefore, will be investigated the main problems of business management, both qualitatively and quantitatively.

Channel 1
ROSA LOMBARDI Lecturers' profile

Program - Frequency - Exams

Course program
1. Corporate strategic management and planning 2. Tools for strategy formulation and corporate strategic planning 3. Strategic scorecard, key performance indicators and business plan 4. Performance measurement of the business project 5. The construction, the analysis and the assessment of business plan 6. Simulated business plan: construction, analysis and assessment through descriptive, operative and economical-financial hypotheses 7. Determination of cash flow, forecast financial statements and ratio analysis 8. Strategic planning vs. corporate governance and risk management 9. Business Model Canvas, business idea and definition of the business model 10. Entrepreneurial values, corporate intangible assets, intellectual capital and smart technologies, in the business system and business plans 11. Corporate Strategic Plans 12. Corporate Industrial Plans 13. Corporate Restructuring Plans 14. Sustainability and Digital Plans 15. Metaverse Business Plan *For students enrolled in the 9 CFU course, the program also includes the following topics: 16. Sustainability Strategic Plan versus Digital Plan 17. Main characteristics in non-financial information 18. Sustainability dimensions in the construction of corporate plans 19. Main regulations, guidelines, framework and standards 20. Simulated Sustainability Plan: construction, analysis and assessment of a sustainability strategic plan. This application is included as an additional section of the simulated business plan described in point 6 (Alternatively, Corporate Restructuring Plans as per point 13).
Prerequisites
not required
Books
1) Brusa L., Mappa Strategica e business plan, Giuffrè Editore, 2011 2) Lombardi R. (2022), Business Plan & Sustainability Plan: schemi logici per la costruzione del project work, Giappichelli 3) Lombardi R (2023), Metaverse Business Plan. Un framework aziendale integrato. In Tributi, economia e diritto del Metaverso, Pacini Editore, Pisa, pp. 25-37 4) Maglio R., Lombardi R. (2020), I piani attestati di risanamento, in AA.VV., Diritto ed economia delle crisi aziendali. Aspetti critici e risvolti operativi del nuovo codice, Maggioli Editore 5) Materiale relativo ai punti 8, 9, 10, 11, 12, 13, 14, 15, 16, 17 del programma a cura del docente 6) Materiale e letture integrative e casi di studio a cura del docente, tra cui: - Trequattrini, Lombardi, Rey (2022), Il business plan delle startup d’impresa. Un inquadramento generale, in La valutazione delle start up, Giuffrè, Milano - Lombardi, Trequattrini, Russo (2016), Innovative Start-Ups and Equity Crowdfunding, International Journal of Risk Assessment and Management,19(½): 68-83
Frequency
optional
Exam mode
Oral exam
Lesson mode
Weekly lessons in the classroom
ROSA LOMBARDI Lecturers' profile

Program - Frequency - Exams

Course program
1. Corporate strategic management and planning 2. Tools for strategy formulation and corporate strategic planning 3. Strategic scorecard, key performance indicators and business plan 4. Performance measurement of the business project 5. The construction, the analysis and the assessment of business plan 6. Simulated business plan: construction, analysis and assessment through descriptive, operative and economical-financial hypotheses 7. Determination of cash flow, forecast financial statements and ratio analysis 8. Strategic planning vs. corporate governance and risk management 9. Business Model Canvas, business idea and definition of the business model 10. Entrepreneurial values, corporate intangible assets, intellectual capital and smart technologies, in the business system and business plans 11. Corporate Strategic Plans 12. Corporate Industrial Plans 13. Corporate Restructuring Plans 14. Sustainability and Digital Plans 15. Metaverse Business Plan *For students enrolled in the 9 CFU course, the program also includes the following topics: 16. Sustainability Strategic Plan versus Digital Plan 17. Main characteristics in non-financial information 18. Sustainability dimensions in the construction of corporate plans 19. Main regulations, guidelines, framework and standards 20. Simulated Sustainability Plan: construction, analysis and assessment of a sustainability strategic plan. This application is included as an additional section of the simulated business plan described in point 6 (Alternatively, Corporate Restructuring Plans as per point 13).
Prerequisites
not required
Books
1) Brusa L., Mappa Strategica e business plan, Giuffrè Editore, 2011 2) Lombardi R. (2022), Business Plan & Sustainability Plan: schemi logici per la costruzione del project work, Giappichelli 3) Lombardi R (2023), Metaverse Business Plan. Un framework aziendale integrato. In Tributi, economia e diritto del Metaverso, Pacini Editore, Pisa, pp. 25-37 4) Maglio R., Lombardi R. (2020), I piani attestati di risanamento, in AA.VV., Diritto ed economia delle crisi aziendali. Aspetti critici e risvolti operativi del nuovo codice, Maggioli Editore 5) Materiale relativo ai punti 8, 9, 10, 11, 12, 13, 14, 15, 16, 17 del programma a cura del docente 6) Materiale e letture integrative e casi di studio a cura del docente, tra cui: - Trequattrini, Lombardi, Rey (2022), Il business plan delle startup d’impresa. Un inquadramento generale, in La valutazione delle start up, Giuffrè, Milano - Lombardi, Trequattrini, Russo (2016), Innovative Start-Ups and Equity Crowdfunding, International Journal of Risk Assessment and Management,19(½): 68-83
Frequency
optional
Exam mode
Oral exam
Lesson mode
Weekly lessons in the classroom
SALVATORE PRINCIPALE Lecturers' profile
SALVATORE PRINCIPALE Lecturers' profile
  • Lesson code1044380
  • Academic year2025/2026
  • CourseCorporate strategy and governance
  • CurriculumConsulenza professionale
  • Year2nd year
  • Semester1st semester
  • SSDSECS-P/07
  • CFU6