Statistical methods for market and opinion analysis

Course objectives

Learning goals Expertise in analyzing, modeling and interpreting data from social surveys and opinion polls. Knowledge and understanding Knowledge of the data, knowledge of the importance of the associated sampling weights and understanding the best statistical tools for analyzing these kind of data. Particular importance will be devoted to study real phenomena -- like the one coming from the Pew Research Center polls -- to understand how to deal with high non-response rates, to decide when telephone surveys or Internet surveys should be preferred. Applying knowledge and understanding Estimation, interpretation of the results and discussion of the social implications is another important goal. Making judgements Overall, critical analysis of pools data, estimation, interpretation and social consequences. Communication skills Students acquire communication skills, along with technical language and programming language Learning skills Students acquire operational learning abilities useful for more advanced classes

Channel 1
MARIA GRAZIA PITTAU Lecturers' profile

Program - Frequency - Exams

Course program
- Introduction to statistical polls - Sampling methods in surveys and polls: the weighting system - Statistical analysis of categorical variables in Eurobarometer, Gallup Inc. and World Poll and Gallup international - Statistical analysis of questionnaires - Understanding Item Analyses: test classical analysis - Item response theory. The Rash model
Prerequisites
Statistics and linear models
Books
Statistical analysis of questionnaires (2016): A unified approach based on R and Stata, Francesco Bartolucci, Silvia Bacci, Michela Gnaldi. Chapman & Hall/CRC. (Capitoli 1--3) Notes
Teaching mode
Frontal teaching and assigments
Frequency
Frequency is highly recommended
Exam mode
Exam and assignments
Bibliography
Statistical analysis of questionnaires (2016): A unified approach based on R and Stata, Francesco Bartolucci, Silvia Bacci, Michela Gnaldi. Chapman & Hall/CRC. (Capitoli 1--3)
Lesson mode
Frontal teaching and assigments
  • Lesson code10589749
  • Academic year2025/2026
  • CourseStatistics for management
  • CurriculumSingle curriculum
  • Year3rd year
  • Semester1st semester
  • SSDSECS-S/03
  • CFU9