Statistical methods for market and opinion analysis
Course objectives
Learning goals Expertise in analyzing, modeling and interpreting data from social surveys and opinion polls. Knowledge and understanding Knowledge of the data, knowledge of the importance of the associated sampling weights and understanding the best statistical tools for analyzing these kind of data. Particular importance will be devoted to study real phenomena -- like the one coming from the Pew Research Center polls -- to understand how to deal with high non-response rates, to decide when telephone surveys or Internet surveys should be preferred. Applying knowledge and understanding Estimation, interpretation of the results and discussion of the social implications is another important goal. Making judgements Overall, critical analysis of pools data, estimation, interpretation and social consequences. Communication skills Students acquire communication skills, along with technical language and programming language Learning skills Students acquire operational learning abilities useful for more advanced classes
Program - Frequency - Exams
Course program
Prerequisites
Books
Teaching mode
Frequency
Exam mode
Bibliography
Lesson mode
- Lesson code10589749
- Academic year2025/2026
- CourseStatistics for management
- CurriculumSingle curriculum
- Year3rd year
- Semester1st semester
- SSDSECS-S/03
- CFU9