Course program
Starting from the main theories of communication, the course declines them in the context of food and wine, demonstrating how a correct use of traditional and new media allow the dissemination of a true culture, allowing to make visible and amplify even beyond the territorial borders the voice of the italian food and wine tradition.
The course will investigate moreover how the development of the Italian culinary tradition mirror the historical and economical changes that occurred in Italian society trough the lens of film and media in order to understand how food became an important defining element of “Italianness” and “Italicity” in the common imaginary.
A first step is to combine food quality with the quality of information and narratives around these topics. In this sense, digital communication is proposed within the course as a true partner and a strategy to make food production and distribution system even more visible and fully recognizable as an integral part of the great heritage of culture and tradition.
It will also look at the transnational dimension of the phenomenon analysing the business of food in contemporary television and multimedia market.
Among the subjects covered by the course:
- Ethics and deontology of information and gastronomy communication;
- Formats and genres of audiovisual communication in the field of
food and wine (theories, analysis of media products, contents,
languages, audience, professionals involved);
- Food and wine communication at the time of Social Networks
Sites (theories, case studies, tools, professionals).
Prerequisites
Knowledge of basic elements of media history
Books
P. Abbiezzi (a cura di), La TV è servita. Viaggi e sapori della cucina televisiva, Franco Angeli, Milano, 2014
M. Rosati, M. Gavrila, La qualità si fa strada. Street Food – Tradizione gastronomica e marketing digitale, ed. Qualivita, Siena, 2016.
RECOMMENDED LITERATURE:
B. Peri (a cura di), 2016, Food, Media and Contemporary Culture.The Edible Image, Palgrave McMillan, Hampshire-New York, 2014.
H. Jenkins, S. Ford, J. Green, Spreadable media. Creating value and meaning in a networked culture, New York University Press, New York [trad. it. Spreadable media. I media tra condivisione, circolazione, partecipazione, Apogeo, Milano 2013].
- Teaching materials
Frequency
Recommended, especially for the laboratory part.
Exam mode
ORAL EXAM AND PROJECT WORK
