COMMUNICATION AND MARKETING OF FOOD AND GASTRONOMIC CULTURE
Course objectives
The course aims to provide students with the basic theories on communication in the agri-food sector, with in-depth information on communication ethics in marketing and social media. Students will deepen the formats of photographic and video representation in the gastronomic field, with a particular focus on web and social environments, production issues, content creation, and on the value of storytelling in promoting the gastronomic heritage of the territory.
- Lesson code10592470
- Academic year2025/2026
- CourseGastronomic and wellness sciences, cultures and politics
- CurriculumSingle curriculum
- Year3rd year
- Semester1st semester
- SSDSECS-P/08, L-ART/06, SPS/08
- CFU10