COMMUNICATION AND MARKETING OF FOOD AND GASTRONOMIC CULTURE

Course objectives

The course aims to provide students with the basic theories on communication in the agri-food sector, with in-depth information on communication ethics in marketing and social media. Students will deepen the formats of photographic and video representation in the gastronomic field, with a particular focus on web and social environments, production issues, content creation, and on the value of storytelling in promoting the gastronomic heritage of the territory.

  • Lesson code10592470
  • Academic year2025/2026
  • CourseGastronomic and wellness sciences, cultures and politics
  • CurriculumSingle curriculum
  • Year3rd year
  • Semester1st semester
  • SSDSECS-P/08, L-ART/06, SPS/08
  • CFU10