Gastronomic and wellness sciences, cultures and politics

The course aims to provide students with the basic theories on communication in the agri-food sector, with in-depth information on communication ethics in marketing and social media. Students will deepen the formats of photographic and video representation in the gastronomic field, with a particular focus on web and social environments, production issues, content creation, and on the value of storytelling in promoting the gastronomic heritage of the territory. Moreover the course aims at supporting students in understanding agri-food marketing from the firm, market and customer points of view.