Corporate and Public Administration Communication

According to the expected learning outcomes of the Study Programme, the Course of General Semiotics aims at providing students with the basic concepts and tools of Semiotics for the analysis and production of texts in the field of Public Communication. The main part of the course will regard origins and development of contemporary Semiotics as a basic knowledge to understand the role of this subject in the field of communication and language sciences. Another part will be dedicated to analyze specific communicative products (mainly about advertising, newspapers information, political communication) in order to improve the abilities to produce and analyze different kinds of texts for different kinds of addressees. At the end of the course the student will demonstrate: A. to know the main theories of contemporary semiotics and their specific terminology, and to understand their origins and developments in the field of contemporary human and social sciences (oral exam about knowledge and understanding); B. to be able to select and apply the semiotic tools to the analysis of different types of text, taking in account different types of receivers (oral exam about applying knowledge and understanding); D. to be able to communicate in a clear way the issues of the course, using the appropriate terminology (oral exam about the communication skills); E. to be able to go into the issues of the course with autonomous in-depth studies, starting from the debates carried out in the classroom and the given bibliographic suggestions (learning skills).