DIVERSITY MANAGEMENT AND HUMAN RESOURCE MANAGEMENT

Course objectives

Personnel management is a strategic process in the organization and management of companies, especially in current times in which listening to and taking care of "internal" stakeholders is crucial for the proper functioning of companies. In this regard, the course aims to provide knowledge and skills relating to personnel management and frontal and digital communication processes in the context of Human management processes. Within this approach, personnel management provides particular attention to diversity management, as a process of management of groups and organizations oriented towards the acceptance and enhancement of differences, considered as a potential and an added value of the organization. In particular, the course highlights the variety of differences and the way to favor their integration and inclusion at the company level, also countering any risks of mobbing and professional burnout deriving from prejudices, stereotypes, and segregation mechanisms against subjects belonging to minority groups or those with vulnerabilities. The goal is to encourage the creation of heterogeneous groups, capable of valuing differences to provide new opportunities for development and business competitiveness. In detail, the main objectives of the course are: provide specific knowledge on personnel management and diversity management; apply the knowledge for the management of communication processes in support of personnel management and diversity management; develop skills for carrying out internal climate analyses and for developing communication and human management plans; definition of tools and strategies for organizing the work of heterogeneous groups, for assessment and inclusion; application of skills for the development of attraction and retention of human resources; development of critical judgment skills for the identification of original and relevant solutions with respect to the specific company context; development of problem-solving and communication skills applied to the reference sector.

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GAIA PERUZZI Lecturers' profile

Program - Frequency - Exams

Course program
The course is divided into two parts. The first part is dedicated to studying theoretical approaches, practices, and policies on diversity management aimed at managing human resources and promoting the integration and appreciation of diversity in public and private organizations. The second part focuses on the strategic planning of internal and external communication within organizations on DE&I (Diversity, Equity, and Inclusion) topics. This includes a detailed examination of European documents, national and international guidelines, and communication plans related to the use of respectful verbal and visual languages for minorities and so-called vulnerable categories (migrants, people with different cultural backgrounds, people with disabilities, LGBTQ+ individuals). Across these thematic areas and in line with the topics covered in class, part of the lessons will be dedicated to practical and in-depth learning activities. This includes classroom exercises and case discussions with the participation of experts and guests from both companies, public administrations, and non-profit organizations.
Prerequisites
There is no propaedeuticity.
Books
For attending students, the examination programme includes project work and the study of the following texts/materials: - Basaglia S., Cuomo S., Simonella Z., L’organizzazione inclusiva. Pari opportunità e diversity management, Egea, 2022 - Zinola A., Diverso da chi. L’inclusione come strumento di marketing, Egea, 2021 - Materiale didattico d’aula, fornito dalle docenti Durante il corso potranno essere proposti testi di studio/articoli alternativi, anche in considerazione di nuove uscite editoriali. For non-attending students, the examination programme includes the study of the following texts/materials: - Basaglia S., Cuomo S., Simonella Z., L’organizzazione inclusiva. Pari opportunità e diversity management, Egea, 2022 - Zinola A., Diverso da chi. L’inclusione come strumento di marketing, Egea, 2021 - Romano A., Diversity & Disability management. Esperienze di inclusione sociale, Mondadori, 2020 - Materiale didattico d’aula, fornito dalle docenti Alternative study texts/articles may be proposed during the course, also in view of new publishing releases.
Frequency
Attendance at the course is not compulsory. For those who have the opportunity, however, it is strongly recommended. Although within the same theoretical framework, there are in fact 2 separate programmes for attending and non-attending participants. In this course, attendance is to be understood as active participation in the course activities as they unfold. It therefore requires physical presence at least in part of the lectures, but above all the ability to keep up with the pace of the course, making use of all the resources made available (in presence and/or on moodle/classroom) and carrying out the tasks and activities required during the course.
Exam mode
Assessment for attending students will be conducted through the evaluation of a project work on a theme agreed upon with the instructors and an oral exam on the reference texts. The oral exam aims to assess both the student's understanding of the content and their ability to rework and argue the material. Assessment for non-attending students will be conducted through an oral exam. This exam will evaluate both the understanding of the study program content and the ability to connect theoretical knowledge with empirical analysis.
Bibliography
For attending students, the examination programme includes project work and the study of the following texts/materials: - Basaglia S., Cuomo S., Simonella Z., L’organizzazione inclusiva. Pari opportunità e diversity management, Egea, 2022 - Zinola A., Diverso da chi. L’inclusione come strumento di marketing, Egea, 2021 - Materiale didattico d’aula, fornito dalle docenti Durante il corso potranno essere proposti testi di studio/articoli alternativi, anche in considerazione di nuove uscite editoriali. For non-attending students, the examination programme includes the study of the following texts/materials: - Basaglia S., Cuomo S., Simonella Z., L’organizzazione inclusiva. Pari opportunità e diversity management, Egea, 2022 - Zinola A., Diverso da chi. L’inclusione come strumento di marketing, Egea, 2021 - Romano A., Diversity & Disability management. Esperienze di inclusione sociale, Mondadori, 2020 - Materiale didattico d’aula, fornito dalle docenti Alternative study texts/articles may be proposed during the course, also in view of new publishing releases.
Lesson mode
Frontal lessons; debates on current issues; case studies; analysis of media products; workshops; expert testimonies.
LUCIA D'AMBROSI Lecturers' profile

Program - Frequency - Exams

Course program
The course is divided into 3 parts. The first part is dedicated to studying theoretical approaches, practices, and policies on diversity management aimed at managing human resources and promoting the integration and appreciation of diversity in public and private organizations. The second part focuses on the strategic planning of internal and external communication within organizations on DE&I (Diversity, Equity, and Inclusion) topics. This includes a detailed examination of European documents, national and international guidelines, and communication plans related to the use of respectful verbal and visual languages for minorities and so-called vulnerable categories (migrants, people with different cultural backgrounds, people with disabilities, LGBTQ+ individuals). A third part is dedicated to the tools for achieving gender equality and for implementing female leadership in organizations, within the framework of the GEP module. Across these thematic areas and in line with the topics covered in class, part of the lessons will be dedicated to practical and in-depth learning activities. This includes classroom exercises and case discussions with the participation of experts and guests from both companies, public administrations, and non-profit organizations.
Prerequisites
There are no prerequisites.
Books
For attending students, the exam program includes the completion of a project work and the study of the following texts/materials: Basaglia S., Cuomo S., Simonella Z., L’organizzazione inclusiva. Pari opportunità e diversity management, Egea, 2022 Zinola A., Diverso da chi. L’inclusione come strumento di marketing, Egea, 2021 Classroom materials provided by the teachers During the course, alternative study texts/articles may be proposed, also considering new editorial releases. For non-attending students, the exam program includes the study of the following texts/materials: Basaglia S., Cuomo S., Simonella Z., L’organizzazione inclusiva. Pari opportunità e diversity management, Egea, 2022 Zinola A., Diverso da chi. L’inclusione come strumento di marketing, Egea, 2021 Romano A., Diversity & Disability management. Esperienze di inclusione sociale, Mondadori, 2020 Classroom materials provided by the instructors During the course, alternative study texts/articles may be proposed, also considering new editorial releases.
Frequency
Attendance for the course is not mandatory, but it is strongly recommended for those who can attend. Within the same theoretical framework, there will be two separate programs for attending and non-attending students. In this course, attendance means active participation in the course activities throughout its duration. This requires physical presence at least for part of the lessons, but more importantly, it involves keeping up with the course by utilizing all available resources (in-person and/or on Moodle/Classroom) and completing the required tasks and activities during the course.
Exam mode
Assessment for attending students will be conducted through the evaluation of a project work on a theme agreed upon with the instructors and an oral exam on the reference texts. The oral exam aims to assess both the student's understanding of the content and their ability to rework and argue the material. Assessment for non-attending students will be conducted through an oral exam. This exam will evaluate both the understanding of the study program content and the ability to connect theoretical knowledge with empirical analysis.
Bibliography
Basaglia S., Cuomo S., Simonella Z., L’organizzazione inclusiva. Pari opportunità e diversity management, Egea, 2022 Zinola A., Diverso da chi. L’inclusione come strumento di marketing, Egea, 2021 Romano A., Diversity &Disability management. Esperienze di inclusione sociale, Mondadori, 2020
Lesson mode
The course will utilize lectures, case study analyses, exercises, professional testimonials, and flipped classroom methods. Lectures, flipped classroom experiences, professional testimonials, and case study analyses are designed to help students acquire the knowledge and understanding outlined in the learning objectives. Flipped classrooms and exercises are intended to develop communication skills, analytical and critical evaluation competencies, and autonomous learning abilities.
  • Lesson code10612047
  • Academic year2025/2026
  • CourseOrganization and Marketing for Corporate Communication
  • CurriculumComunicazione integrata e data analysis
  • Year2nd year
  • Semester1st semester
  • SSDSPS/08
  • CFU9