MARIA VERNUCCIO

CURRENT TEACHING ASSIGNMENTS:
Digital Marketing Course (9 credits) (1st semester), Master's Degree in Business Management.
Marketing Research Course (6 credits) (2nd semester), Master's Degree in Business Management.
DIGITAL MARKETING COURSE – 2026-2027 academic year (2nd year, 1st semester, Marketing Curriculum)
Course web repository: consult the 2026-27 academic year folder.

1. TIMETABLE AND CLASSROOM
The course will begin on September 21, 2026.
The class schedule is as follows:
Monday, 4-6 PM, Classroom 11
Tuesday, 4-6 PM, Classroom Acquario
Wednesday, 4-6 PM, Classroom Acquario.

2. COURSE REGISTRATION AND ATTENDANCE
Attendance is not mandatory, but is recommended.
For organizational reasons:
- Anyone interested in attending the course should attend from day one (either in person or remotely).
- The mandatory registration form for the Digital Marketing course is open on the web repository until September 24, 2026 (7:00 PM):
https://forms.gle/owmGMbv4XSADAvYD7
Registration:
- is mandatory for anyone intending to participate in the project work (therefore, without registering within the aforementioned deadlines, you will not be able to participate in the group work).
- is required for anyone intending to attend classes without participating in the project to be added to the mailing list, which will keep you updated on the seminars.

Students are informed that the possibility of actually completing the group project for the academic year is limited. The 2026-27 academic year is subject to a maximum number of students attending. Therefore, we need the exact number of students by the aforementioned deadlines.

3. COURSE OF STUDY
For the course of study and detailed documentation for the Digital Marketing course (thesis request, mandatory handouts published during lectures, etc.), please refer to the course web repository and consult the 2025-26 academic year folder.

4. USEFUL LINKS
Course Catalog – Business Management: https://corsidilaurea.uniroma1.it/it/corso/2024/31834/home
Course Schedule – Faculty of Economics: https://corsidilaurea.uniroma1.it/it/course/33447/attendance/timetable

5. EXAM SCHEDULE: on Infostud

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MARKETING RESEARCH COURSE – Academic Year 2025-2026 (2nd year, 2nd semester, Marketing Curriculum)

Web Repository: https://drive.google.com/drive/folders/1vA7N8E43wDz50Ww56_poWhXl0-NXIEoM...

1. SCHEDULE AND CLASSROOM
The course will begin on February 23, 2026.
The class schedule is as follows:
Monday, 4:00-6:00 PM (start and end 4:30-6:00 PM) – LABINFO
Tuesday, 4:00-6:00 PM (start and end 4:30-6:00 PM) – LABINFO

2. COURSE REGISTRATION
For organizational reasons:
- Those wishing to attend the course should attend from day one.
- The mandatory registration form for the Marketing Research Course is open on the web repository until February 24, 2026. (until 1:00 PM): https://docs.google.com/forms/d/e/1FAIpQLScgc2YfDbbFKX5leI6YzlXBxotnm59D...
Story registration:
- is mandatory for those who intend to participate in the project work in collaboration with Brightstar (therefore, without registration within the aforementioned deadlines, you will not be able to participate in the group work);
- is required for all those who intend to follow in order to be included in the mailing list for updates on the course activities.
The possibility of actually completing the group project for the 2025-26 academic year is subject to a maximum number of registered participants. Therefore, we need the exact number of participants by the aforementioned deadlines.
After registration, submit the group proposal request by February 27th, following the instructions Professor Vernuccio communicated in class.

3. STUDY PROGRAM
For the study program and detailed documentation relating to the Marketing Research course (thesis requirements, mandatory handouts that will be published during the lectures, etc.), please refer to the web repository for the 2025-26 academic year: https://drive.google.com/drive/folders/1vA7N8E43wDz50Ww56_poWhXl0-NXIEoM...

4. TRYING FOR THE EXAM
All dates are published on Infostud. Please pay close attention to the booking periods. Bookings via email or outside the indicated periods will not be accepted.

5. USEFUL LINKS
Timetables for all Business Management - Business Management classes: https://corsidilaurea.uniroma1.it/it/course/33447/announcements

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