News
The classes for the 2024–2025 academic year will begin on March 5.
Classes will be held:
-
WEDNESDAY from 4:00 PM to 6:00 PM in RM021, Room 107
-
THURSDAY from 12:00 PM to 2:00 PM in RM021, Room 109
Professor : luca.reitano@uniroma1.it
Disciplinary sector: SPS/08 (Sociology of Cultural and Communication Processes)
Degree Program: European, American, and Intercultural Studies
Department: Department of European, American and Intercultural Studies
Course Objectives
The course aims to provide basic theoretical and practical skills for the design, management, and monitoring of social media marketing campaigns for the promotion and communication of tourist destinations.
Office hours by appointment.
To schedule a meeting, please write to: luca.reitano@uniroma1.it
Receiving hours
Orari da concordare con il docente. Scrivere a luca.reitano@uniroma1.it per concordare un appuntamento.
Per i non frequentanti COMUNICAZIONE DEI BENI CULTURALI E DEL TERRITORIO 2024- 2025 il programma di esame è il seguente:
Giovanni Ragone, Analogie 3, Liguori editore, 2015
Henry Jenkins, Sam Ford, Joshua Green, Spreadable Media, Apogeo Milano, 2013
Josep Ejarque, Social Media Marketing per il turismo, Hoepli, Torino, 2015
Veronica Gentili, Professione Social Media Manager, Hoepli, Torino, 2020
Storie virali. Come creare racconti di marca capaci di diffondersi in modo esplosivo nel web, Lupetti editore 2012
Lessons
| Lesson code | Lesson | Year | Semester | Language | Course | Course code | Curriculum |
|---|---|---|---|---|---|---|---|
| 10615919 | MEMORIA TERRITORI E CULTURA - STORIA MEDIEVALE | 1st | 1st | ITA | Management of gastronomic sciences for wellbeing | 33566 | Curriculum unico |
| 10606754 | SOCIAL MEDIA MARKETING PER IL TURISMO | 2nd | 1st | ITA | Sustainable tourism science | 33536 | MANAGEMENT E GESTIONE DELLE IMPRESE TURISTICHE |
| 10606754 | SOCIAL MEDIA MARKETING PER IL TURISMO | 3rd | 1st | ITA | Sustainable tourism science | 33536 | TURISMO SOSTENIBILE ED ESPERIENZIALE |