Economics and management

The topics covered and explored in depth, including through case studies, are divided into the following modules:✓Consumer and organizational purchasing behavior;✓Segmentation;✓Competition;✓Marketing research;✓Corporate and marketing strategy;✓Product and pricing decisions;✓Distribution channel management;✓Marketing communication;✓Sales and sales network management;✓Marketing plan development;✓Marketing and sustainability;✓Digital marketing;✓Brand and brand equity management.Case histories (material will be distributed in class by the instructor)

- J.P. Peter, J.H. Donnelly Jr., C.A. Pratesi, Marketing, Milano, Mc Graw Hill, 2024. - Case history programmati (il materiale sarà distribuito a lezione dal Docente).