Innovation Management

Course objectives

GENERAL OBJECTIVES The course aims to provide students with a basic understanding of concepts and tools relevant to Innovation Management. Specifically, the course aims to help students understand: the forms, models, and sources of innovation; standard conflicts and the definition of dominant design; market entry timing choices; innovation protection mechanisms; the process of developing a new product; the integration of environmental sustainability into marketing strategy and new product development. Furthermore, through the analysis of a series of case studies, the course aims to develop students' critical analysis skills, enabling them to interpret and explain business behavior and outcomes within the context of technological innovation strategies in light of the concepts learned during the course. SPECIFIC OBJECTIVES KNOWLEDGE AND UNDERSTANDING. The course will enable students to acquire knowledge and understanding of the main concepts and fundamental tools of Innovation Management. Students will learn to recognize and master best practices and success factors of Innovation Management and apply them in real-world contexts. APPLICATIVE SKILLS. Thanks to the course, students will be able to critically evaluate an enterprise's technological innovation strategies, as well as classify products based on their environmental impact. JUDGMENT AUTONOMY. The course will empower students to choose, given the main environmental forces, the characteristics of the enterprise and innovation, the best technological innovation strategies. Additionally, students will develop the ability to critically analyze innovation management. COMMUNICATION SKILLS. By the end of the course, students will be able to illustrate concepts of innovation management using internationally established terminology and models, organize information and data in a format and reporting process understandable to professionals. LEARNING ABILITY. Students will develop independent study skills and critical understanding and evaluation of marketing and technological innovation strategies and related tools

Channel 1
CHIARA GROSSO Lecturers' profile
CHIARA GROSSO Lecturers' profile
LUCA FRACCASCIA Lecturers' profile

Program - Frequency - Exams

Course program
Introduction to innovation management Sources of innovation Types and patterns of innovation Standards battles and design dominance Timing of entry Protecting innovation New product development The integration of environmental sustainability into new product development: “green” product development
Prerequisites
The prerequisite suggested is the knowledge of the fundamental methods and concepts of strategic analysis, business management, economic and financial analysis.
Books
Schilling, M.A. (2015) Strategic Management of Technological Innovation. International Edition. 5th edition. McGraw-Hill. Additional material provided by the teacher.
Teaching mode
The main educational model is the lecture with the objective of teaching the main concepts and methods of Marketing and Innovation Management. The lectures are supported by business cases to drive a reflective learning through discussion in the classroom of the topics/cases presented. Students can develop an optional team work having as objective the development of a marketing plan for a new product through the use of concepts and tools transferred during the lectures.
Frequency
Attending the lectures is not mandatory but strongly suggested
Exam mode
The exam mode includes an evaluation of the student in three different moments: 1. Written exam - weight: 30/30 2. Oral examination - weight: [-3,+3]/30 1. The written test contains closed questions about the teaching program delivered in the classroom. The duration of the written test is 30 minutes. The written test allows to evaluate individual knowledge and understanding, capability to apply knowledge and understandings, autonomy of judgment, communication skills and learning skills. 2. The oral exam includes questions about the didactic program delivered in the classroom and allows a more detailed evaluation of the individual preparation. The duration of the oral exam is about 10 minutes. The oral test allows to evaluate individual knowledge and understanding, autonomy of judgment, communication skills and learning skills. The maximum mark (30 cum laude) is given with a score equal to 30/30 and an excellent oral examination.
Lesson mode
The main educational model is the lecture with the objective of teaching the main concepts and methods of Innovation Management. The lectures are supported by business cases to drive a reflective learning through discussion in the classroom of the topics/cases presented. Students can develop an optional team work having as objective the development of a marketing plan for a new product through the use of concepts and tools transferred during the lectures.
LUCA FRACCASCIA Lecturers' profile

Program - Frequency - Exams

Course program
Introduction to innovation management Sources of innovation Types and patterns of innovation Standards battles and design dominance Timing of entry Protecting innovation New product development The integration of environmental sustainability into new product development: “green” product development
Prerequisites
The prerequisite suggested is the knowledge of the fundamental methods and concepts of strategic analysis, business management, economic and financial analysis.
Books
Schilling, M.A. (2015) Strategic Management of Technological Innovation. International Edition. 5th edition. McGraw-Hill. Additional material provided by the teacher.
Teaching mode
The main educational model is the lecture with the objective of teaching the main concepts and methods of Marketing and Innovation Management. The lectures are supported by business cases to drive a reflective learning through discussion in the classroom of the topics/cases presented. Students can develop an optional team work having as objective the development of a marketing plan for a new product through the use of concepts and tools transferred during the lectures.
Frequency
Attending the lectures is not mandatory but strongly suggested
Exam mode
The exam mode includes an evaluation of the student in three different moments: 1. Written exam - weight: 30/30 2. Oral examination - weight: [-3,+3]/30 1. The written test contains closed questions about the teaching program delivered in the classroom. The duration of the written test is 30 minutes. The written test allows to evaluate individual knowledge and understanding, capability to apply knowledge and understandings, autonomy of judgment, communication skills and learning skills. 2. The oral exam includes questions about the didactic program delivered in the classroom and allows a more detailed evaluation of the individual preparation. The duration of the oral exam is about 10 minutes. The oral test allows to evaluate individual knowledge and understanding, autonomy of judgment, communication skills and learning skills. The maximum mark (30 cum laude) is given with a score equal to 30/30 and an excellent oral examination.
Lesson mode
The main educational model is the lecture with the objective of teaching the main concepts and methods of Innovation Management. The lectures are supported by business cases to drive a reflective learning through discussion in the classroom of the topics/cases presented. Students can develop an optional team work having as objective the development of a marketing plan for a new product through the use of concepts and tools transferred during the lectures.
  • Lesson code10616576
  • Academic year2025/2026
  • CourseEngineering in Computer Science and Artificial Intelligence
  • CurriculumSingle curriculum
  • Year1st year
  • Semester2nd semester
  • SSDING-IND/35
  • CFU6