Design

The Innovation Management course Fundamentals of marketing and business communication aims to provide students with the skills to analyse, design and manage innovation projects, from concept to market. The teaching programme is divided into three integrated sections: 1. Dynamics of technological innovation: - sources of innovation - forms and models of innovation - standard choices for timing of entry 2. Development of technological innovation strategies: - definition of innovation trajectories and strategies - selection of mechanisms for protecting and appropriating results 3. Implementation of technological innovation strategies: - organisation of processes and management of teams for the development of new products/services The educational objective is to enable students to translate the analysis of opportunities into feasible innovation strategies and operational roadmaps, to know how to choose protection tools consistent with the context, and to coordinate interdisciplinary processes and teams until the release of validated concepts and prototypes.

Schilling M.A., Izzo F., Gestione dell’innovazione, V edizione, 2022, McGraw Hill